imagesYour Facebook postings might win over your friends—but they could also cost you a future job or cause trouble with your current employers.

FACT: Data provided by Jobvite shows 93% of hiring managers will review a candidate’s social profile before making a hiring decision.

  1. Obviously, although it still happens posts even jokes, related, to drugs, guns sex and alcohol abuse are definite NO NO! Say no more.
  2. 66% of recruitment managers said they would hold poor spelling and grammar against candidates.
  3. You might also want to consider keeping your political affiliation to yourself, since slightly over 1 in 6 recruiters said that was a potential negative.
  4. And hey, while you’re revising your LinkedIn profile, polish your halo a little: Jobvite’s survey said that information about volunteering or donations to charity left 65% of recruiters walking away with a positive impression.
  5. The survey also showed what other positive qualities recruiters are seeking on social—although the results aren’t that surprising. Respondents said they try to determine things like professional experience, mutual connections, examples of previous work, and cultural fit.
  6. The study also lends some insight into how recruiters use different social networks. LinkedIn is clearly the king of the hill—79% of respondents say they have hired through the network, vs. 26% through Facebook and 14% through Twitter. Nearly all recruiting managers will use LinkedIn for every step of the recruitment process, including searching for candidates, getting in contact, and vetting them pre-interview.
  7. In contrast, about two-thirds of recruiters also use the Face Book network to vet candidates before or after an interview. Twitter appears to be the platform least used for recruiting but it is still important what you Tweet as it is often check for candidate vetting.
  8. No matter what the platform, however, the takeaway for workers is clear: Best be vigilant not to post anything you wouldn’t mind an employer or potential employer seeing. Make sure to check your Facebook privacy settings, but don’t depend on them because they’re known to change frequently.

My statement is always ‘IF IN DOUBT MISS IT OUT’. Good luck if you are job hunting for the New Year.

If you want support with setting up or running your Social Media Campaign I am happy to help. Email for more information or call 07916 245 367. ‘Get Out There’!


Diane Carter Marketing Consultant for Marathon Media

Hi I had a wonderful  three days at the Glee Exhibition supporting clients; Continental Coffee with their ‘Front of House’ PA. Over three days over 6,000 people attended and many enjoyed a free coffee, informative information provided by the Coffee Company regarding their machines and products.  My role was great fun as I love people, so I simply smiled and invited them for a nice coffee and chat. We enjoyed some great leads and benefited from some fabulous business networking with the  stall holders, all part of what makes a great trade show.

The photos show several of our visitors to the stands plus of course the Pixies encouraging the Garden Centres to get into the swing of Christmas.

If you would like some ‘Front of House’ support for your trade show or exhibition why not give me a call on: 07916 245 367 or email for a FREE quote. All it takes is a confident, friendly face to grab attention and increase stand visitation.

What a great successful time we enjoyed. Thanks to Continental Coffee for their invitation. Visit them on for great machines and supplies.




before 20160611_112712Here is me before I rose to the challenge of ‘Braving the Shave’ for Macmillan Cancer. I chose to go for this and ‘lose my  locks’ as part of my fundraising campaign to raise £500 for Macmillan Cancer Support as one of  my close friends  is  just going through Cancer treatment.

My initial goal was to climb Crib Goch, a scary ridge in Snowdonia in August but having checked the Macmillan Cancer Support website I spotted the ‘Brave the Shave’ Campaign and immediately felt that I wanted to do it. Using Face Book I invited my friends to support me promising that if £200 was donated I would be visiting the hairdressers. Within 24 hours  I had the total and Karen of the Kutting Room, Blidworth, kindly shaved my hair for me offering a kind hand to hold as I was nervous.

The ‘Brave the Shave’ set off my fundraising campaign and so far I have raised over £350 Read the rest of this entry »

Sherwood image_crThe Benefits of Local Advertising are endless…

Small-business owners use advertising to help increase brand recognition, product sales, gain new foot traffic and encourage repeat business. Common advertising outlets include radio, television, Internet, magazines and newspapers. Although advertising your business via non-print outlets such as radio or television can be advantageous, local community newsletter advertising offers many benefits that make investment on your part worthwhile.



Proactive Audience
Newspaper readers often actively look for advertising in newspapers to search for deals and coupons. Placing your ad in a newspaper doesn’t guarantee that readers will notice it, but a reader actively looking for deals is likely to notice your ad, take the time to read it and possibly act on a sale or offer.

Positive Expectations Read the rest of this entry »

Diane Carter Gallery 080When you are in a Business sometime YOU MISS OUT on so many Opportunities and before you know it YOU HAVE NO BUSINESS

I hope that is enough to please encourage you to read this month’s business article.

MARKETING CAN BE SCARY Marketing is often seen as the last thing a Business does and many business owners in my experience turn to me  when they have so little business or even nothing and are in panic. Also at this stage they have very little money or are reluctant and of course fearful to invest it as often marketing may takes several months to achieve a return.

I am going to talk to you today about small low cost or free things you can do in your SME business to keep you busy and even grow your business. But you must set aside a few hours a week to plan this, budget for it and of course assess which is working. Spend wisely.

Advertising Oh yes here we go the expensive side of Marketing. Yes it can be and many business colleagues have been fooled by promises of results in big glossy papers or large circulators. Stop and ask yourself does this paper hit the areas you want to work in? Does it have lots of other businesses offering similar services? Is it aimed at the people you want to reach? You know the people who call you and want to give you work. If you are not sure write a few things about that person.  Their age? Social Level (yes there is often one underlying), Employed or Retired. Where do they shop? These big advertisers are very persuasive and keen to tie you into a long term expensive contract that can destroy you. If it is something you want only have a trial run. Stick to your guns.

Online Advertising  Read the rest of this entry »

Diane Carter Gallery 057My life has changed since I reached the age of 49. My business life also changed at this point. I knew I needed a new direction.

It is a FACT that most men (including women) achieve greater success after their forties and fifties due to possible extra experience, but a major factor; where they put their focus and energy. They now realise what they want to do and what they want to achieve. However I was struggling a little on both these issues.

I took a total step back from my Marathon Media marketing business and a step out of the Corporate Cage. Colleagues didn’t understand why I chose to not get up at 6 am, put on my shift dress and stop networking? The reason was simple; I had lost my way and was not happy with the product I was offering within my Marathon Media business and I was not happy with what I was presenting as myself at these meetings. I refused to be a fake, I was burnt out. I took a step out of the Commercial World and simply refused to return until I was back on form.

Read the rest of this entry »

Christmas is Coming-Is Your Business Ready?

imagesI have a big concern as winter approaches as some advertising clients decide to stop with the reasoning “It Goes Quiet” “People are spending money on gifts, meals out, parties, glamming up”.

Do staff still need to be paid? Suppliers? Overheads? So where is the income going to come from?

 Whilst understanding that it costs money to advertise I believe that at a time when your business income could be rapidly reduced it is the right time to advertise BUT MORE IMPORANT TO ADVERTISE RIGHT!

You need to ask yourself some questions? Do people buy my products over the winter or Christmas period? What do they buy? How much income is reduced? Do they want to use my services and if so which do they choose to use?

Spend a little time now considering last year and how it impaired you and your business. Your personal and family too will be affected as your income drops just at a time when your children might be begging for a new ‘tablet’ or bike.


Read the rest of this entry »

Diane Carter Gallery 057Do you play the numbers game?

Do you  send out hunders or even of thousands of emails to potential clients?

Well the Good News is that Emails are now actually becoming more favoured. With the increased use of social media and mobile phones your email could be read if you spend time in preparation.

Communication is now being used in mainly three ways:-

Emails are now mainly used for business to business or business to the domestic market. People are happy to recieve special offers, information and regular updates. But due to the mass increase you have to be clever to ensure they don’t press the delete button. Face Book – This is now used mainly for communication with friends. Of course it is an invaluable tool also for businesses and we will talk about that in another tutorial. Texting Whilst businesses use this the main purpose is for family communication. This gives little hope for telephone calls but in a busy world people simply avoid. Businesses do use texting but many people see it as an intrusion into their personal life.

So here are a few tips to get your email read and not and not the reader RED! Grrrr…