Sherwood image_crThe Benefits of Local Advertising are endless…

Small-business owners use advertising to help increase brand recognition, product sales, gain new foot traffic and encourage repeat business. Common advertising outlets include radio, television, Internet, magazines and newspapers. Although advertising your business via non-print outlets such as radio or television can be advantageous, local community newsletter advertising offers many benefits that make investment on your part worthwhile.



Proactive Audience
Newspaper readers often actively look for advertising in newspapers to search for deals and coupons. Placing your ad in a newspaper doesn’t guarantee that readers will notice it, but a reader actively looking for deals is likely to notice your ad, take the time to read it and possibly act on a sale or offer.

Positive Expectations

Many people feel that certain forms of advertising such as commercials and website pop-up ads are intrusive. In a local newspaper, ads are often expected by readers, and their placement is often near content similar to the ad content — for example, a shoe store ad in the fashion section or a computer store ad in the technology section. As this type of placement makes an ad less intrusive, a negative consumer reaction is less likely.

Targeted Audience

Besides a placement in sections near similar content, local newspaper advertising can target a specific audience in other ways. For example, newspapers often have special sections, releases and insert that target audiences based on events such as a holiday or season and specific geographic areas such as villages.

Reputation Building

Local newspaper publishers work hard to create positive relationships with members of the community to build a loyal customer base… By advertising with a trusted local newspaper that has a loyal customer base, you can build a positive reputation in the community simply through this association.

Last Minute Changes

Another benefit of local newspaper advertising is rapid turnaround on production changes. If you need to make last-minute changes to your ad, the newspaper advertising department can usually get the job done quickly.

Options and Extras

Local newspapers offer small-business owners a wide range of advertising options that can fit nearly any budget and for their distribution are really great value.

This article was written by Irene A. Blake, Demand Media but I have to agree and if you are interested after reading this article please give me a call to discuss how we can help you within your business. Diane Editor, 07477 566 167


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